My matcha obsession runs deep—so deep that I designed my own matcha café from scratch. Usucha is a visual identity system I created to cherish my love of matcha. The cafe’s logo features a hand-illustrated, kawaii-inspired bear holding a warm cup of matcha. The color palette draws inspiration from the cozy atmosphere of traditional Japanese cafés and the natural tones of matcha leaves. The menu concept features a range of matcha-based drinks, desserts, and baked goods.

This project earned a Silver ADDY Award in Branding & Stationery Design (2024 AAF Miami Local).